Comments on: Clorox Benefits From FDA’s Decision on Natural http://ecochildsplay.com/2008/01/15/clorox-benefits-from-fdas-decision-on-natural/ Green Parenting for Non-toxic, Healthy Homes Thu, 18 Mar 2010 22:38:44 -0500 http://wordpress.org/?v=2.8.6 hourly 1 By: Corporations, Products, and a Giant Greenwash : Eco Child’s Play http://ecochildsplay.com/2008/01/15/clorox-benefits-from-fdas-decision-on-natural/comment-page-1/#comment-10185 Corporations, Products, and a Giant Greenwash : Eco Child’s Play Wed, 14 Jan 2009 23:22:07 +0000 http://ecochildsplay.com/2008/01/15/clorox-benefits-from-fda%e2%80%99s-decision-on-natural/#comment-10185 [...] Clorox (which unfortunately includes Burt’s Bees and now GreenWorks) [...] [...] Clorox (which unfortunately includes Burt’s Bees and now GreenWorks) [...]

]]> By: MountainClyde http://ecochildsplay.com/2008/01/15/clorox-benefits-from-fdas-decision-on-natural/comment-page-1/#comment-10184 MountainClyde Thu, 17 Jul 2008 16:04:18 +0000 http://ecochildsplay.com/2008/01/15/clorox-benefits-from-fda%e2%80%99s-decision-on-natural/#comment-10184 I worked at Clorox (but don't anymore) during the period GreenWorks was being developed. I was truly impressed at the dilegence the "chemical company" put into making this a true natural product. Internally, there were a lot of discussions around being truthful and developing a product which would truly be "green" (the "standard" was -- would naturalist's in Berkeley buy this product?). As someone who is not a fan of using chemicals in my house (if at all avoidable, but still want products that work. . . I feel I get the benefit of both with GreenWorks. I worked at Clorox (but don’t anymore) during the period GreenWorks was being developed. I was truly impressed at the dilegence the “chemical company” put into making this a true natural product. Internally, there were a lot of discussions around being truthful and developing a product which would truly be “green” (the “standard” was — would naturalist’s in Berkeley buy this product?). As someone who is not a fan of using chemicals in my house (if at all avoidable, but still want products that work. . . I feel I get the benefit of both with GreenWorks.

]]> By: Natural Means “Nothing” – What Does Everything Else Mean? : Eco Child’s Play http://ecochildsplay.com/2008/01/15/clorox-benefits-from-fdas-decision-on-natural/comment-page-1/#comment-10183 Natural Means “Nothing” – What Does Everything Else Mean? : Eco Child’s Play Mon, 14 Apr 2008 17:31:39 +0000 http://ecochildsplay.com/2008/01/15/clorox-benefits-from-fda%e2%80%99s-decision-on-natural/#comment-10183 [...] consumers, but for highly competitive consumer products companies who own natural brands – like Clorox, (Burt’s Bees) ; like Johnson & Johnson (Aveeno) ; like Estee Lauder (Aveda) – all powerful marketing [...] [...] consumers, but for highly competitive consumer products companies who own natural brands – like Clorox, (Burt’s Bees) ; like Johnson & Johnson (Aveeno) ; like Estee Lauder (Aveda) – all powerful marketing [...]

]]> By: What Should An Eco Entrepreneur Do When The Big Boys Go Green? : Ecopreneurist http://ecochildsplay.com/2008/01/15/clorox-benefits-from-fdas-decision-on-natural/comment-page-1/#comment-10182 What Should An Eco Entrepreneur Do When The Big Boys Go Green? : Ecopreneurist Fri, 07 Mar 2008 02:42:16 +0000 http://ecochildsplay.com/2008/01/15/clorox-benefits-from-fda%e2%80%99s-decision-on-natural/#comment-10182 [...] Recent headlines may give eco entrepreneurs a reason to worry! Clorox Launches Greenworks [...] [...] Recent headlines may give eco entrepreneurs a reason to worry! Clorox Launches Greenworks [...]

]]> By: Is Windex Greener With Greenlist? : Eco Child’s Play http://ecochildsplay.com/2008/01/15/clorox-benefits-from-fdas-decision-on-natural/comment-page-1/#comment-10177 Is Windex Greener With Greenlist? : Eco Child’s Play Sat, 19 Jan 2008 12:08:49 +0000 http://ecochildsplay.com/2008/01/15/clorox-benefits-from-fda%e2%80%99s-decision-on-natural/#comment-10177 [...] The Clorox Company’s launch of Greenworks, their new line of eco friendly household cleaners, S.C. Johnson, maker of Windex announced their [...] [...] The Clorox Company’s launch of Greenworks, their new line of eco friendly household cleaners, S.C. Johnson, maker of Windex announced their [...]

]]> By: MC Milker http://ecochildsplay.com/2008/01/15/clorox-benefits-from-fdas-decision-on-natural/comment-page-1/#comment-10181 MC Milker Thu, 17 Jan 2008 12:54:59 +0000 http://ecochildsplay.com/2008/01/15/clorox-benefits-from-fda%e2%80%99s-decision-on-natural/#comment-10181 Expayt Chef Thanks for the comment on meat. A few folks have asked me to discuss the recent USDA decisions...It's alphabet soup this week with the FTC, USDA and FDA all making major decisions...check back for more of our posts on these issues. Expayt Chef

Thanks for the comment on meat. A few folks have asked me to discuss the recent USDA decisions…It’s alphabet soup this week with the FTC, USDA and FDA all making major decisions…check back for more of our posts on these issues.

]]> By: MC Milker http://ecochildsplay.com/2008/01/15/clorox-benefits-from-fdas-decision-on-natural/comment-page-1/#comment-10180 MC Milker Thu, 17 Jan 2008 12:53:38 +0000 http://ecochildsplay.com/2008/01/15/clorox-benefits-from-fda%e2%80%99s-decision-on-natural/#comment-10180 I wrote about Clorox and the Burt's Bees acquisition <a href="http://notquitecrunchyparent.blogspot.com/2008/01/clorox-goes-green-with-green-works-is.html" rel="nofollow">here</a>. and some of my thoughts on major corporations buying natural brands- on the one hand they can help make natural brands more available on the other- it's more likely that the natural brand managers will learn from the big company managers than vice versa. I wrote about Clorox and the Burt’s Bees acquisition here. and some of my thoughts on major corporations buying natural brands- on the one hand they can help make natural brands more available on the other- it’s more likely that the natural brand managers will learn from the big company managers than vice versa.

]]> By: Jennifer Lance http://ecochildsplay.com/2008/01/15/clorox-benefits-from-fdas-decision-on-natural/comment-page-1/#comment-10178 Jennifer Lance Thu, 17 Jan 2008 02:06:17 +0000 http://ecochildsplay.com/2008/01/15/clorox-benefits-from-fda%e2%80%99s-decision-on-natural/#comment-10178 I wrote about Clorox and Burt's Bees on http://reallynatural.com. http://www.reallynatural.com/archives/business/burts_bees_bleach_1.php Interesting story behind the company and sale, but I do worry. I wrote about Clorox and Burt’s Bees on http://reallynatural.com.
http://www.reallynatural.com/archives/business/burts_bees_bleach_1.php
Interesting story behind the company and sale, but I do worry.

]]> By: Expat Chef http://ecochildsplay.com/2008/01/15/clorox-benefits-from-fdas-decision-on-natural/comment-page-1/#comment-10179 Expat Chef Wed, 16 Jan 2008 18:08:53 +0000 http://ecochildsplay.com/2008/01/15/clorox-benefits-from-fda%e2%80%99s-decision-on-natural/#comment-10179 You should also note that Clorox bought Burt's Bees, a natural personal care product manufacturer. The USDA is also doing it's best to water down "naturally raised" labeling on meats. You should also note that Clorox bought Burt’s Bees, a natural personal care product manufacturer. The USDA is also doing it’s best to water down “naturally raised” labeling on meats.

]]> By: Noelle http://ecochildsplay.com/2008/01/15/clorox-benefits-from-fdas-decision-on-natural/comment-page-1/#comment-10176 Noelle Tue, 15 Jan 2008 19:56:06 +0000 http://ecochildsplay.com/2008/01/15/clorox-benefits-from-fda%e2%80%99s-decision-on-natural/#comment-10176 Have you heard anything about these "green works" products? I saw them in the grocery store yesterday -- is this a good product to invest in for green household cleaners, or is it no more green than the regular stuff? Have you heard anything about these “green works” products? I saw them in the grocery store yesterday — is this a good product to invest in for green household cleaners, or is it no more green than the regular stuff?

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