Comments on: New Chapter Organics Whole-Food Organic Multivitamins for Every Kid

By: Amy

Amy — Mon, 11 Jul 2011 02:03:09 +0000

Hi, Just wondering where I can purchase this product online. I was not able to find it at the New Chapter website. Thanks!

By: Bluebonnet Vitamins

Bluebonnet Vitamins — Mon, 15 Feb 2010 07:04:35 +0000

Thanks a lot for the post; I really love to read articles which are about medicine especially about pharmacy. These articles keeps my updated about different topics and products that are related to pharmacy especially on multivitamins. I hope to read more from you! Thanks a lot and Kudos!

By: Guy Devin PhD

Guy Devin PhD — Tue, 10 Feb 2009 23:50:18 +0000

First of all lets look at some facts that New Chapter is not sharing with you. All Vitamin manufactures and New Chapter is included must start with USP in there budding or fermentation process so to say they don’t use USP iosolates is a lie. To there credit they are very good on the marketing and language used in marketing as are most wholefood and food based manufactures. For a company that espouses the “Whole Truth” they should give you full disclosure. When it comes to all the science on milligrams needed to get the action in the body it is quite high regardless of whole food or USP. I agree that you should be able to get all your nutirents from food but lets face it the average SAD Diet has us lacking not to mention metabolic inflammation that most people are dealing with. So we need both organic food sources as well as natural sources of supplementation. You are doing a great service of providing education to your clientle lets make sure it is accurate. Thank you for having a space to comment.

Be Well
Guy Devin PhD

By: Jennifer Lance

Jennifer Lance — Fri, 20 Jun 2008 03:09:26 +0000

John, I didn’t know that about Rainbow Light. Thanks for the correction. Here’s what I found on their website:
Food-Grown refers to a specific process of creating a food-like substance starting with a live culture of nutritional yeast, called Saccharomyces cerevisiae, which is combined with a USP vitamin or mineral in a stainless steel tank, along with a nutrient specific broth, such as alfalfa extract for vitamin K, citrus extract for vitamin C, and carrot extract for beta-carotene. The yeast feeds on these nutrients and transforms them in to a food-like matrix. At the end of the procedure, the yeast is sprayed with proteolytic enzymes to stop its growth process.

Rainbow Light was one of the first companies to provide a food-grown product over 20 years ago, and the term “food-grown” is our trade-marked name. While Rainbow Light still offers food-grown choices to our customers, we have decided to focus on manufacturing food-based products (which are a combination of USP vitamins and minerals with superfoods and herbs) for the following reasons:

The potencies of food-based supplements are significantly higher than food-grown because the final food-grown material is very bulky and creates large and expensive tablets. In order to have therapeutic quantities of nutrients in food-grown products, more USP nutrients would have to be added to the final mixture, creating a tablet that would be too large to swallow.
Food-based formulas not only have much higher potencies of nutrients, they also are much less expensive than food-grown products.
Food-based supplements are more shelf stable throughout manufacturing and distribution.
Although Saccaromyces cerevisiae is a beneficial yeast and is safe for most people to consume, there are some very sensitive customers that would do better with a yeast-free product. Rainbow Light’s food-based vitamins are yeast-free.

By: John

John — Fri, 20 Jun 2008 01:46:20 +0000

Rainbow light is ISOLATES mixed with food.

By: Jennifer Lance

Jennifer Lance — Thu, 19 Jun 2008 22:40:11 +0000

Good point Marla. Rainbow Light is also made from whole foods.

By: Marla

Marla — Thu, 19 Jun 2008 22:36:11 +0000

I like that it’s organic and vegetarian but, unlike the Rainbow Light Nutri-Stars (and Rainbow Light’s NutriStart multi-vitamin powder), this multi-vitamin does not include any minerals like iron or zinc.