Soft And Organically Cuddly - Aurora Eco Plush
We’ve always had quite a collection of stuffed animals which I, from time to time, peer at suspiciously and wonder what toxic chemicals lurk within. Now parents have fewer worries. Organic and safe alternatives exist.
Aurora Naturally, a new line of organic plush from a well established player in the gift industry, offers a sustainable, healthy choice for stuffed animal lovers…and their parents. Handmade in Indonesia (I may be wrong but, I believe that most plush made in Asia is “handmade”…that’s why they make them in Asia, right?) each cute and fuzzy creature features a soft and fluffy exterior made from soy fiber.
Inside, they are stuffed with Kapok fiber, a material made from the pod of the Kapok Tree, a sustainable rainforest crop. I was reading a bit about Kapok fiber and some concerns about flammability so I checked with the company who assured me that these toys are safe and meet or exceed ASTM International standards and guidelines for toy safety.
The line which will be sold at zoos, aquariums, department stores and gift shops, has some unique offerings. Besides the classic Teddy bear, there’s a Mama and baby otter; a chimp and a gorilla; and a very cute looking penguin.
My son grabbed the chimp we received while I favored the penguin, mostly because unlike the thousands of penguin stuffed animals I’ve seen at store, this one had very cute and welcoming features. Sometimes I like my stuffed animals not quite so realistic!
If you’re truly eco minded, you’ll be happy to hear that even the hang tags, made from recycled paper, are earth friendly.







This issue has been bugging my mind for quite some time now. I always worry because my 2-year-old daughter always has the habit of putting her favorite toys in her mouth. Well at least we have someone to come up with such great ideas.