It not only feeds into the ‘needless consumption’ novelty market, it fuels the harm we’re seeing in the early sexualization of girls at ever-younger ages in the APA study, which basically puts the ‘appearance/sex object’ message out there front and center to a dialed down demographic.

As I said in my post on Shaping Youth, I realize there were superfluous (Pet Rocks, vials of oxygen, beach sand, etc.) marketed and productized to make a buck, but somehow…stiletto crib shoes are just too ‘ewww’ and Carrie Bradshaw-ish for words.

My suggestion was that Heelarious use their product to spread the message of the APA/sexualization study and the damage being done to girls! They could donate a percentage of profits to orgs like us battling the self-worth fallout from ‘packaging girlhood’! As you can imagine, I haven’t heard any ‘buy-in’ from their founders…not yet, anyway.
heehe