More Outrage as #MotrinMoms Reaches #2 On Twitter
Is it possible that I’m too furious to type?
No, that’d be a dream come true for Motrin. Let me give you a transcription of Motrin’s online advertisement. It’s after the jump and I’d have to advise any mother who has ever worn her baby to have a good stiff drink before you read.
Because you are going to be furious, and I think we all know that a pissed off group of Mommies is (and should be) terrifying.
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Here is the ad copy, hat tip to Barb:
Wearing your baby seems to be in fashion.
I mean, in theory it’s a great idea.
There’s the front baby carrier, sling, schwing, wrap, pouch.
And who knows what else they’ve come up with. Wear your baby on your side, your front, go hands free.
Supposedly, it’s a real bonding experience.
They say that babies carried close to the bod tend to cry less than others.
But what about me? Do moms that wear their babies cry more than those who don’t?
I sure do!
These things put a ton of strain on your back, your neck, your shoulders. Did I mention your back?!
I mean, I’ll put up with the pain because it’s a good kind of pain; it’s for my kid.
Plus, it totally makes me look like an official mom.
And so if I look tired and crazy, people will understand why.
I’m not in marketing and I don’t have an MBA. I’ve got two kids and and an outside voice. Is this for real? Are marketing folks that dumb?
I’m also aware that Motrin is a brand and not an actual product, the product is ibuprofen and with the horrible economy, generic might be a better choice.
I am deeply and profoundly offended. My kids are big, I no longer wear them so Motrin (Johnson and Johnson) didn’t hurt my feelings specifically but they broke the #1 rule of comedy and satire.
Don’t pick on the weak.
New mothers are fragile. Motrin has proven, irrevocably that they don’t understand that Mothers are the ones in the grocery stores. Mothers clip coupons and build brands with discussion. Mothers get together and uplift one another.
So when you pick on a few new mommies, you get all of us.
The #MotrinMoms of Twitter will never buy Motrin again. Babywearing is best for baby and companies that support our babies get our dollars.
Follow Jessica and the #MotrinMoms on Twitter
In the past I’ve found their ads amusing, but this was truly hitting below the belt. And dumb! Dumb in the Facebook anti breastfeeding league of dumb. Why pick on the baby wearing when so many other things really DOES hurt moms?
I rarely buy Motrin anyway since the generic is so much cheaper, but now I’ll make a point to avoid it. Dumb.
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I’ve enjoyed their ads in the past, but this one really made my blood boil. Who would be so dumb as to pick on baby wearing? This took Motrin to the Facebook level of dumb. Hey! Let’s pick on breastfeeders next!
I usually make a point of getting the cheaper generic, but now I’ll be extra vigilant about my drug choices. Dumb.
So I just got caught up reading all about this and all I can think about is needing an… advil.
Oh gosh, it’s #1 on twitter now.
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Thanks for acting so quickly to get the word out. I posted about this too and have linked to you:
http://mommosttraveled.com/a-devout-baby-wearer/
I am so tired of being marginalized by the media and PR companies who only see “dumb” moms as someone who can be manipulated as a source of revenue.
Maybe some beer company can do a series about how parenting sucks and we just have kids so that our neighbors will think we look cool, but at least we can drink beer to forget about it! That would be genius. Uh.
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“Are marketing folks that dumb?”"
Answer: Sometimes, yes, unfortunately.
Are you shitting me? Go Jessica! Never will I buy Motrin again. Dumb company. Dumb.