More Outrage as #MotrinMoms Reaches #2 On Twitter
Is it possible that I’m too furious to type?
No, that’d be a dream come true for Motrin. Let me give you a transcription of Motrin’s online advertisement. It’s after the jump and I’d have to advise any mother who has ever worn her baby to have a good stiff drink before you read.
Because you are going to be furious, and I think we all know that a pissed off group of Mommies is (and should be) terrifying.
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Here is the ad copy, hat tip to Barb:
Wearing your baby seems to be in fashion.
I mean, in theory it’s a great idea.
There’s the front baby carrier, sling, schwing, wrap, pouch.
And who knows what else they’ve come up with. Wear your baby on your side, your front, go hands free.
Supposedly, it’s a real bonding experience.
They say that babies carried close to the bod tend to cry less than others.
But what about me? Do moms that wear their babies cry more than those who don’t?
I sure do!
These things put a ton of strain on your back, your neck, your shoulders. Did I mention your back?!
I mean, I’ll put up with the pain because it’s a good kind of pain; it’s for my kid.
Plus, it totally makes me look like an official mom.
And so if I look tired and crazy, people will understand why.
I’m not in marketing and I don’t have an MBA. I’ve got two kids and and an outside voice. Is this for real? Are marketing folks that dumb?
I’m also aware that Motrin is a brand and not an actual product, the product is ibuprofen and with the horrible economy, generic might be a better choice.
I am deeply and profoundly offended. My kids are big, I no longer wear them so Motrin (Johnson and Johnson) didn’t hurt my feelings specifically but they broke the #1 rule of comedy and satire.
Don’t pick on the weak.
New mothers are fragile. Motrin has proven, irrevocably that they don’t understand that Mothers are the ones in the grocery stores. Mothers clip coupons and build brands with discussion. Mothers get together and uplift one another.
So when you pick on a few new mommies, you get all of us.
The #MotrinMoms of Twitter will never buy Motrin again. Babywearing is best for baby and companies that support our babies get our dollars.
Follow Jessica and the #MotrinMoms on Twitter
Baby wearing was the only thing that saved me from agony while my two year old was drugged up on Motrin for her molars, which did nothing to help really. No more Motrin for my kids. Thanks Jessica. I’ll add this to my what am I doing now facebook page. Wish I had more friends!
Can Can’s comment cracks me up.
Fabulous post as always Jessica! Did blog at http://www.thesmartmama.com and tweeting away - twitter id is thesmartmama
I did a video of all the moms’ responses at twitter, this is real moms saying what they thought of the ad:
http://www.ladybuglandings.com/2008/11/motrin-makes-moms-mad/
Maybe Motrin should have asked a few moms what they thought before going public..?
http://twitter.com/katjapresnal
Hmmm…I’m a mom, MBA and marketer, as well as, a long time sling user. So, here’s my take.
Those “Supposedly’s” and “in theory’s” seem to be an attempt to not offend the many moms who choose NOT to wear their babies. They stroke me as wording that was added in at a creative meeting specifically to NOT offend those moms…so..hmm..they offended babycarrying Moms…who, um…are the target of this ad. (That makes very little sense from a marketing standpoint.)
Better choice would have been to expand the conversation rather than stick to babywearing- there’s not a Mom alive who doesn’t carry a baby on her hip, in her arms, etc.
But, my guess is what they were thinking is…most likely the web marketer in charge of this…is in his/her 20s and…not a parent.
That often happens!
We included the link to the video tweet roundup on our link love today. http://www.zrecommends.com/detail/seen-and-heard-around-the-web/
@zrecsmom
This really pisses me off! Sure, after backing my baby for miles in the wilderness, I was sore. I didn’t take motrin, thank you very much. Arnica is all I ever needed. Never trusted the children’s product either, now I know why. This company sucks!
I am in complete agreement! I’ve emailed them to express my outrage & will boycott all of their products & have encouraged others to do the same.
@vintagebodyspa
[...] Eco Child’s Play [...]
Moms vs. Motrin - Links to Moms’ blog posts about ad:
http://shakethesalt.com/2008/11/motrin-moms/
Motrin: The Anti-Mom?
http://shakethesalt.com/2008/11/motrin-the-anti-mom/
Moms Speak Out Against Motrin Ad
{Video showing responses of moms on Twitter}
http://shakethesalt.com/2008/11/moms-speak-out-against-motrin-ad/
Find my #motrinmoms comments on Twitter here:
http://twitter.com/shakethesalt
Christy
I’m a baby boomer gram but here’s my thoughts on the motrin ad:
Advertising Gone Wrong ~ Twitter Moms Sound Off about Motrin