More Outrage as #MotrinMoms Reaches #2 On Twitter
Is it possible that I’m too furious to type?
No, that’d be a dream come true for Motrin. Let me give you a transcription of Motrin’s online advertisement. It’s after the jump and I’d have to advise any mother who has ever worn her baby to have a good stiff drink before you read.
Because you are going to be furious, and I think we all know that a pissed off group of Mommies is (and should be) terrifying.
- » See also: Fleurville Bags: Eco-friendly, Family-friendly…and Sexy?!
- » Get Eco Child’s Play by RSS or sign up by email.
Here is the ad copy, hat tip to Barb:
Wearing your baby seems to be in fashion.
I mean, in theory it’s a great idea.
There’s the front baby carrier, sling, schwing, wrap, pouch.
And who knows what else they’ve come up with. Wear your baby on your side, your front, go hands free.
Supposedly, it’s a real bonding experience.
They say that babies carried close to the bod tend to cry less than others.
But what about me? Do moms that wear their babies cry more than those who don’t?
I sure do!
These things put a ton of strain on your back, your neck, your shoulders. Did I mention your back?!
I mean, I’ll put up with the pain because it’s a good kind of pain; it’s for my kid.
Plus, it totally makes me look like an official mom.
And so if I look tired and crazy, people will understand why.
I’m not in marketing and I don’t have an MBA. I’ve got two kids and and an outside voice. Is this for real? Are marketing folks that dumb?
I’m also aware that Motrin is a brand and not an actual product, the product is ibuprofen and with the horrible economy, generic might be a better choice.
I am deeply and profoundly offended. My kids are big, I no longer wear them so Motrin (Johnson and Johnson) didn’t hurt my feelings specifically but they broke the #1 rule of comedy and satire.
Don’t pick on the weak.
New mothers are fragile. Motrin has proven, irrevocably that they don’t understand that Mothers are the ones in the grocery stores. Mothers clip coupons and build brands with discussion. Mothers get together and uplift one another.
So when you pick on a few new mommies, you get all of us.
The #MotrinMoms of Twitter will never buy Motrin again. Babywearing is best for baby and companies that support our babies get our dollars.
Follow Jessica and the #MotrinMoms on Twitter
Babywearing Mom Outrage + shock = Motrin ad execs canned!
[...] Echo Child’s Play [...]
It’s the “it totally makes me look like an official mom” that got me. How shallow do they think we are? I opted for a front pack so my kiddo would not spend her life staring at people’s knees and be up where she was part of the action and could interact.
I only needed the ibuprofen post c-section …
I interviewed Jessica last night on the Shaping Youth blog linking back to this post, and you’ll be amazed at the massive links list of moms and mainstream media who have entered this dialog. It’s rather massive…Power to the people, indeed.
This bodes well for world-changing and clout re: democratization of the internet far beyond this issue, into the eco-sphere, children’s advocacy and more.
Here’s my piece featuring Jessica, the ‘what next’ question on mea culpas and corporate policy shifts/lessons from the trenches. It’s called “Motrin, Media Mamas and Twitter Tirades: Marcom Blunders Redux”
http://www.shapingyouth.org/blog/?p=3627
Back on ECP when the dust settles…Is anyone covering the Global Summit at the Presidio in S.F. today on humanity uniting for a sustainable future?
Wish I could snag a press pass for tmrw…
[...] and created to be insulting and derisive to the people they want to reach with their product. Jessica Gottlieb: I’m not in marketing and I don’t have an MBA. I’ve got two kids and and an outside voice. Is [...]
As if most people needed more reasons to hate big pharma, they go and alienate an entire population of moms with such thoughtless ad copy. The ensuing field day reminding me of watching the Daily Show right after Dick Cheney shot his hunting buddy in the face.
Well, I am in marketing and have a fancy degree (read paid too much for art education) and I still think this ad is morally repugnant. This is not just an embarrassment to the profession but a huge stain on American culture. We have industrialized motherhood, made women the machine of baby making and baby rearing. Repair the machine with a few pills. It’s like an oil change for robot moms.
I don’t think the ad picks on the weak. I think it denigrates the strongest segment of our population. In marketing, the simple fact is “if momma ain’t buying it, ain’t nobody buying it.” Moms have one of the most important votes for social change: the dollar. If every mom in the world decided to only buy organic rice cereal, traditionally farmed rice cereal would go out of business in a blink. As Jessica aptly points out in her post, Moms do the shopping. Moms do it all. And Motrin, Moms are baring their teeth at your foolishness.
For the folks at Motrin to miss out on common sense, it reflects that they’ve got some real morons there. The amount of human-power it takes to air a national TV ad, the number of eyes and ears that it must pass, and the shear amount of cash involved says one thing to me: the whole company missed a blinding flash of the obvious. If these people can’t make a decent commercial, the product is beyond questionable.
[...] cuss I point fingers I start boycotts I abhor WalMart and make a hobby of taunting the Eleven idiots [...]