Comments on: More Outrage as #MotrinMoms Reaches #2 On Twitter

By: 10 Epic Advertising Fails | LesBnB.com

10 Epic Advertising Fails | LesBnB.com — Fri, 11 Mar 2011 04:34:10 +0000

[...] Mom hordes went nuts on Twitter and in their blogs. An email-writing campaign began, a boycott was organized, and the ad agency that had created the [...]

By: 10 Epic Advertising Fails | Business Pundit

10 Epic Advertising Fails | Business Pundit — Thu, 10 Mar 2011 19:28:28 +0000

[...] Mom hordes went nuts on Twitter and in their blogs. An email-writing campaign began, a boycott was organized, and the ad agency that had created the [...]

By: replica handbag

replica handbag — Sat, 24 Apr 2010 03:25:31 +0000

So lucky that my child didn’t give me so much trouble,and of course I give him so much love and I’m quite patient when i am with him.

By: Facebook Bans The Breast – Nursing Moms Revolt

Facebook Bans The Breast – Nursing Moms Revolt — Thu, 25 Mar 2010 00:55:51 +0000

[...] a snarky ad advising moms that it’s only a theory that nursing is good for your baby and creating a social media uproar on Twitter. Now a social media giant, Facebook decides it’s a good idea to ban bare breasts from their [...]

By: Why I Magpie: Tech Talk Tuesday

Why I Magpie: Tech Talk Tuesday — Tue, 31 Mar 2009 08:01:48 +0000

[...] cuss I point fingers I start boycotts I abhor WalMart and make a hobby of taunting the Eleven idiots [...]

By: Danielle

Danielle — Thu, 20 Nov 2008 15:33:15 +0000

Well, I am in marketing and have a fancy degree (read paid too much for art education) and I still think this ad is morally repugnant. This is not just an embarrassment to the profession but a huge stain on American culture. We have industrialized motherhood, made women the machine of baby making and baby rearing. Repair the machine with a few pills. It’s like an oil change for robot moms.

I don’t think the ad picks on the weak. I think it denigrates the strongest segment of our population. In marketing, the simple fact is “if momma ain’t buying it, ain’t nobody buying it.” Moms have one of the most important votes for social change: the dollar. If every mom in the world decided to only buy organic rice cereal, traditionally farmed rice cereal would go out of business in a blink. As Jessica aptly points out in her post, Moms do the shopping. Moms do it all. And Motrin, Moms are baring their teeth at your foolishness.

For the folks at Motrin to miss out on common sense, it reflects that they’ve got some real morons there. The amount of human-power it takes to air a national TV ad, the number of eyes and ears that it must pass, and the shear amount of cash involved says one thing to me: the whole company missed a blinding flash of the obvious. If these people can’t make a decent commercial, the product is beyond questionable.

By: Sean Daily

Sean Daily — Tue, 18 Nov 2008 01:30:57 +0000

As if most people needed more reasons to hate big pharma, they go and alienate an entire population of moms with such thoughtless ad copy. The ensuing field day reminding me of watching the Daily Show right after Dick Cheney shot his hunting buddy in the face.

By: Cassy Fiano » Seriously? Motringate? Moms, step away from the computer.

Cassy Fiano » Seriously? Motringate? Moms, step away from the computer. — Mon, 17 Nov 2008 21:18:30 +0000

[...] and created to be insulting and derisive to the people they want to reach with their product. Jessica Gottlieb: I’m not in marketing and I don’t have an MBA. I’ve got two kids and and an outside voice. Is [...]

By: Shaping Youth

Shaping Youth — Mon, 17 Nov 2008 17:25:48 +0000

I interviewed Jessica last night on the Shaping Youth blog linking back to this post, and you’ll be amazed at the massive links list of moms and mainstream media who have entered this dialog. It’s rather massive…Power to the people, indeed.

This bodes well for world-changing and clout re: democratization of the internet far beyond this issue, into the eco-sphere, children’s advocacy and more.

Here’s my piece featuring Jessica, the ‘what next’ question on mea culpas and corporate policy shifts/lessons from the trenches. It’s called “Motrin, Media Mamas and Twitter Tirades: Marcom Blunders Redux”

http://www.shapingyouth.org/blog/?p=3627

Back on ECP when the dust settles…Is anyone covering the Global Summit at the Presidio in S.F. today on humanity uniting for a sustainable future?
Wish I could snag a press pass for tmrw…

By: bethb

bethb — Mon, 17 Nov 2008 15:16:59 +0000

It’s the “it totally makes me look like an official mom” that got me. How shallow do they think we are? I opted for a front pack so my kiddo would not spend her life staring at people’s knees and be up where she was part of the action and could interact.

I only needed the ibuprofen post c-section …