Moms Invent Soy and Hemp Car Seats for Ford

by Jennifer Lance on December 16, 2008

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I have to admit, I was a little hesitant to post this video.  Is it greenwashing?  It feels a lot like propaganda, but why do I think that only geeks in garages can invent cool things for the environment? Why do I distrust major companies, especially the American automobile industry to truly go green?

Five moms on Ford’s biomaterials team have designed the first-ever recyclable, soy and hemp vehicle seat

According to Ford:

  • There are 300 pounds of plastic in the average vehicle.
  • Traditional plastic materials can spend more than1000 years in a land fill.
  • Soy seats are 20-30% lighter than traditional plastic composites, which is great for fuel economy too!
  • Soy seats are composed of natural hemp and soybean fibers, and degrade within 90-120 days when put in a compost pile.

Go Ford biomaterials moms!  Maybe they should be running the company…

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