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TRU-BREAST(tm): A Revolutionary New Method of Infant Feeding

From the folks over at ProMoM, “promoting the awareness and acceptance of breastfeeding,” comes this fabulous, hilarious advertising spoof that I simply had to share.

With ongoing news of moms having problems breastfeeding in public, confusion over breastfeeding-friendly symbols, toxins being passed through breastmilk, miscalculation of growth patterns, and anti-lactivism “mommy wars”, I think we could use a laugh about our boobs right about now.

Among the many “patented features” of Tru-Breast are:

  • LUL-A-BYE Sound Unit, Baby hears same soothing heartbeat he or she has grown accustomed to. While nursing, baby is lulled to sleep.
  • KWICK-KLEEN Nipple. No need to boil this nipple. Made of guaranteed lifetime materials and it can’t be accidentally pulled off!
  • ENVIRONMENTALLY FRIENDLY: No wasteful packaging to discard.

And don’t forget that Tru-Breasts are completely free: “…unlike formulas and bottles, which can cost thousands of dollars per baby, a set of TRU-BREAST TM units are included in the price of your pregnancy.”

To read the complete ad in all its glory, head over to ProMoM.  Oh, and while you’re there, check out 101 Reasons to Breastfeed Your Child as well as their large collection of articles and essays on breastfeeding.

[This post was written by Heather Dunham]


  1. Thanks for this, Heather. I’m sharing this news! What a fun way to encourage BFing! :)

  2. Gianluca says:

    Why ProMoM website has been suspended?

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