Icebreaker’s Bodyfit line has long been loved by outdoor enthusiasts, and now children can benefit from the company’s eco-friendly New Zealand wool garments. Icebreaker’s kids’ line features no itch fabric that “smells better, feels better, warms better, and breathes better”. This line is perfect for active sports and everyday use. Beyond great fabric, Icebreaker features two unique features for kids: “baa code” and “re-imagined packaging”.
Have you ever wanted to meet the sheep that was shorn for your clothes? Just enter the “baa code” on your label into the Icebreaker website to meet where your sheep lives.
With most of the things you buy, you’re told little or nothing about how they’re made. Icebreaker is different.
We have a deep commitment to animal welfare, the welfare of the people who work with us, and the environment. And we have nothing to hide.
Your unique Baacode will let you see the living conditions of the high country sheep that produced the merino fibre in your Icebreaker garment, meet the farmers who are custodians of this astonishing landscape, and follow every step of the supply chain. We’re sure you’ll find the experience as inspiring as we do. Enjoy your journey back to the source.
Another unique aspect of Icebreaker’s kids’ gear is children are encouraged to reuse and re-imagine the packaging. The packaging for younger children’s gear actually becomes “Finger Friends” that can be punched out into puppets. Older children are encouraged to reinvent their packaging. Icebreaker Creative Director Rob Achten explains:
We thought a lot about packaging and over-packaging. My kids go to school, and the environment is a really hot issue for them. We wanted to see if we could engage them in thinking about giving a second life to packaging.
All packaging is made from FSC paper and vegetable-based inks. Icebreaker is a company concerned about the environment from product to packaging. You wouldn’t expect less from the company that invented “natural and technical outdoor merino apparel”.