Bratz Dolls: Too Sexy and Sweatshop Labor

Thankfully, my daughter has not entered the world of Bratz (with the exception of a toothbrush). Recently, Mothering.com asked readers to take action on this over sexy product. According to Mothering.com, “The Bratz—whose wardrobes include miniskirts, fishnet stockings, and bikinis—were recently singled out the by American Psychological Association for contributing to the sexualization of young girls.” Bratz is marketed in schools through Scholastic via their book fairs and book clubs. If you feel this is inappropriate, please click here to tell Richard Robinson, President and CEO of Scholastic Inc., that commercially- driven, sexualized stereotypes do not belong in our schools.

Furthermore, Bratz dolls are produced in a sweatshop in China. Women are forced to work seven days a week, 94.5 hours a week for $4.13 a day. Furthermore, according to the National Labor Committee, “The factory wants to fire all the workers and then bring them back as temporary workers with contracts of just one to eight months, which would strip them of any legal rights they might have. As it is, the workers are denied sick days as well as work injury and health insurance.” These workers are paid about 17 cents per doll they assemble, bringing the total cost of production to $3.01 per doll. In this country, the dolls are marked up 428 percent for retail sale. More bad news about Bratz from the National Labor Committee:
* Workers denied work injury and health insurance, in direct violation of China’s law.
* Taking a sick day results in loss of three days’ wages.
* Workers failing to meet their production goals must remain working—unpaid—until the target is met.
* Ten workers share a small dorm room, sleeping on metal bunk beds. There is no shower or TV.
* If a worker breaks a doll, she is docked five hours’ wages.

Tweet This Post