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May 12, 2008

Our 15 Minutes of Fame in the New York Times: Blogging Against Barbie

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New York Times logoIn case you didn’t see it, Eco Child’s Play was featured in this weekend’s New York Times. In a piece called “Blogging Against Barbie“, Dan Mitchell wrote:

When greenwashing is aimed at adults, environmentalists generally find it annoying and sometimes — if it is sufficiently transparent — amusing. But when children are the targets, the environmentalists find it infuriating. So when Mattel recently issued a news release promoting its new line of Barbie BCause accessories for the doll — hats, handbags and the like — it was too much for the blogger on Eco Child’s Play, Jennifer Lance.

The piece that caught the NY Times’ attention is
The Ultimate Greenwashing: Barbie Goes Green.

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