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Mattel
Computer Engineer Barbie
It always amazes me when PR people don’t do their homework. Anyone who does a quick search of Eco Child’s Play would find it quite apparent that I am not in favor of encouraging children to use tech gadgets, have busted Barbie for greenwashing, and detest her boobs. That’s why I was surprised to be sent announcement about the latest Barbie: Computer Engineer Barbie.
Computer Engineer Barbie is part of the career series. Past careers have included astronaut, news anchor, army medic, chef, ballerina, firefighter, flight attendant, aerobics instructor, business executive, etc. Although many of these roles go beyond typical gender stereotypes, many do not, and in most cases it is a lame attempt at best. Consider Computer Engineer Barbie with her pink laptop and sparkly skin tight pants…
[read the full article...]
“The phenomena of socially and environmentally destructive corporations, attempting to preserve and expand their markets or power by posing as friends of the environment.”- Definition of Greenwashing according to CorpWatch.
Perhaps a more consumer friendly definition is the one provided by the Stop Greenwash site, “Used to describe the act of misleading consumers regarding the environmental practices of a company or the environmental benefits of a product or service.”
The site goes on to explain,
“The average citizen is finding it more and more difficult to tell the difference between those companies genuinely dedicated to making a difference and those that are using a green curtain to conceal dark motives.”
Examples of greenwashing highlighted on the Greenpeace site are: GM’s Save Gas Ad Campaign and the American Coalition for Clean Coal Electricity. [read the full article...]
by Jennifer Lance on December 31, 2008 · 0 comments
Happy New Year! From greenwashing to controversy over flu shots, we’ve covered a lot of green parenting topics over the year. The following is a summary of the top ten posts in terms of traffic written on Eco Child’s Play during 2008.
- Doctor Recommends Avoiding Flu Shot, Taking Vitamin D Instead:
A cardiac surgeon and Professor of Surgery at the University of Washington recommends avoiding the flu shot and taking vitamin D instead. Donald Miller, MD, says “Seventy percent of doctors do not get a flu shot.”
- The Ultimate Greenwashing: Barbie Goes Green:
“Barbie is always a reflection of current cultural trends and issues, and girls are increasingly aware of making a green statement,” said Richard Dickson, Senior Vice President of Marketing, Media and Entertainment, Worldwide, Mattel Brands. That’s right, Barbie is reflecting the trend of going green. Mattel realizes it wants a piece of the eco-friendly toy pie, but this ploy screams of greenwashing, especially considering the line will only be sold at Toys R Us. [read the full article...]
Almost a month ago, we received a press release for Barbie™ BCause, an attempt by Mattel to fool consumers into believing made in China, plastic, out-of-proportion dolls were green. I sent it out to our Eco Child’s Play writers stating, “Anyone want to take this on. I can’t do it. I’d be struck by lightening or something. ” Beth Bader responded that there had been too many lies, too much deception to believe such sustainability claims. So I thought green Barbie was dead to our blog, until Skye Kilaen of Crafting a Green World sent me an interesting article from Mother Jones. MJ writes:
When I first saw the press release about a “green” Mattel collection of accessories called Barbie BCause, I thought it was an April Fool’s joke. Apparently not. Mattel’s new “playful and on-trend” collection of hats and bags for young girls will be released “just in time to celebrate Earth Day in style.” Which is pretty ironic, really, given that Barbie dolls themselves are made out of plastic and are packaged in even more plastic. And not the kind of plastic you can throw in the recycling bin, either. [read the full article...]
by Jennifer Lance on February 5, 2008 · 0 comments
I hate Barbie Dolls. These plastic, large breasted, out of proportion dolls create unrealistic images in children’s minds of a woman’s body. As Empowered Parents explains,
If she were alive, Barbie would be a woman standing 7 feet tall with a waistline of 18 inches and a bustling of 38-40. In fact, she would need to walk on all fours just to support her peculiar proportions. Yet media advertising, television and Hollywood would reinforce her message, influencing what would become the American ideal of beauty.
And what’s up with Ken being an eunuch? Leave it to artists to find a creative use for Barbie and comment on this cultural icon. [read the full article...]
