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formula samples

Forget Formula Samples; Hospitals Give Out Breastfeeding Support Bags

by Cate Nelson on August 16, 2009 · 13 comments

It may be the end of World Breastfeeding Week, but the entire month of August is dedicated to breastmilk. Just in time, 200 hospitals of the 7,569 nationwide have ditched the formula freebies in favor of Healthy Baby Bounty Bags. And there’s not a drop of imitation breastmilk in them.

Because you know what? Getting a formula sample after you’ve given birth is like being given a Big Mac after your annual physical. Sure, it’s “food“, but it’s not the same, not as healthy.

These goodie bags contain samples from companies that make products that actually support breastfeeding. Sure, they’re companies giving breast swag to get noticed, but this is for good reason; to encourage breastfeeding while ditching the formula.

Best part about the new mom swag? The bags are green. Not only are they reusable as a breastmilk cooler, they’re made of recycled materials. Righteous. So what kind of goodies can these mamas expect? [read the full article...]

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“Breast-Washing”: Enfamil Offers Free Breastfeeding Support Kit

by Cate Nelson on August 4, 2009 · 4 comments

You’ve heard of “Greenwashing.” My favorite posts on this matter are at The Good Human.

But what about a fraudulent “breastfeeding support kit” from a formula company? Wow! Ain’t nothing like finding this crap offer during World Breastfeeding Week!

Today’s specimen: Enfamil. It’s offering “support” in the form of formula samples, among other things:

A sample of the NEW Enfamil® PREMIUM™ with Triple Health Guard™, our closest formula to breast milk, should you choose to supplement.

The “closest formula to breastmilk,” you say? You mean it comes out warm in human skin and chock full of immune system boosters that can’t be replicated in a factory? Gee whiz! New mothers struggling to breastfeed: Sign up now! Wait–no. Here are the considerable problems with this:

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[read the full article...]

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