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The Baby Einstein Farce

by Jennifer Lance on January 8, 2008 · 0 comments

brainy_baby_0807.jpgI have to admit it, I succumbed to the Baby Einstein marketing gimic and bought some classical music cds for my first babe. I have never watched the Baby Einstein dvds, but I hear they are strange: your child watching another child play. Of course, the marketing of Baby Einstein is genius, appealing to every parent’s desire to have a smart child, however, pre[K] now, an early childhood education advocacy group, has given the makers of Baby Einstein the stooge award for 2007.

In a very close contest, the makers of Baby Einstein and similar “early” learning products take home the Pre-K Stooge award. Pre-K Now will present them with a wealth of reports and other resources to help them learn about the science behind early childhood development and high-quality pre-k. [read the full article...]

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