The Natural Marketing Institute just released their latest report on the state of the organic food industry…in other words…who’s going organic. It turns out more than half of us are buying organic foods at least sometimes.
But, how you are seen by companies who market organic foods depends on how much you buy.
Are you a:
1) DEVOTED (16% of shoppers) – the most committed to organic and its ideals … most likely to have changed your lifestyle to integrate organic. The more a category is used, the more it has to be organic.
2) TEMPERATE ( 22% of shoppers) – have a modern organic attitude and fit organic into your lifestyle; the more you use a category, the more an organic version becomes a treat.
3) DABBLER (44% of shoppers) – non-committal about organic – you can take it or leave it. For you, buying organic is more about hipness than the health benefits.
4) RELUCTANTS (18% of shoppers) – the least trustful of organic and believe that conventional products are just as good (if not better) than organics and that organics are not worth the extra cost.
Come on now, do share!