Editor’s note: The following post was originally published on Green and Clean Mom. “Green & Clean Mom can inspire you to try a little harder, be a catalyst for change and to offer you some new tips and news on how to be the green, sexy and sassy mom…I know you are!” The Motrin Moms phenomena was actually started by our very own Jessica Gottlieb (I am so very proud of her!).
Companies, P.R. Firms, Marketing Gurus hear this loudly “Social Media and Marketing…it can bite you in the butt if you aren’t careful.” Take a lesson from Motrin, owned by McNeil Consumer Healthcare and a brand of Ibuprofen that is learning the hard way and will need plenty of their own medicine. Two powerful lessons can really be gleamed from a distasteful “mom-aloague” ad running at the Motrin website (until they take it down). The first being that social media and marketing, it works and it’s powerful but that also it can work against you if you don’t watch what you do and say. Second, don’t mess with moms and what they are capable of. Just visit fellow blogging pal, Katja’s site for some very evident facts to prove what I am saying. It’s not good for Motrin, not good at all. If you’re a mom blogger and you want know what you can do next (besides the blogging and tweets) visit Amy over at Crunchy Domestic Goddess.
Personally, I don’t believe that “baby wearing” is a fashion statement or trend. If worn incorrectly, sure you might hurt your neck or back but for the love of all things good, don’t put that in a marketing pitch to sell more over the counter drugs. Moms should carry their babies; hold their babies, use slings or carriers because they want to be close to their baby and because the baby wants to be close to their mommies and daddies. Not to be “trendy” or fashionable. It just so happens that a mom or dad might want to be fashionable if they use a sling or carrier but they aren’t using the contraption to look cool. Come on! Backwards thinking here and I’m not sure who created this video and what team of idiots decided that this would be a good message to send. Perhaps condescending people without children or people that wore carriers and slings incorrectly? Sadly, they might not have jobs this week but in reality, they should have thought this one through a little more.
I think that this overreaction was just that an overreaction. It would be much more useful if all the people that were outraged over a poorly written ad would get outraged over the fact the FBI doesn’t have enough funding to investigate all the incidents of child porn they have found.
How about doing something about schools full of mold. Or my students that will go hungry next week when school is closed. Those are a higher priority in my book.