• View ecochildsplay’s profile on Facebook
  • View ecochildsplay’s profile on Twitter
  • View ecochildsplay’s profile on Instagram
  • View ecochildsplay’s profile on Pinterest
  • View Jennifer Lance’s profile on LinkedIn
  • View ecochildsplay’s profile on YouTube
  • View ecochildsplay’s profile on Google+

Eco Child's Play

Live a greener, healthier life!

  • Environment
  • Pregnancy
  • Food & Recipes
  • Health News
  • Parenting
  • Green Toys
  • Beauty & Beauty Products
  • Green Home & Cleaning
  • Contact

Toys R Us: Greenwashing or Advertising? Who cares.

HolyMolyToysRUs I’m super dee duper excited that you are now marketing to my child’s eco conscious side.

Cuz, ya know, kids need new stuff all the time.

Sorry folks, I’ll try and regain my composure now. I just wanted to start this post off with an appropriate amount of ridiculousness. I get that Toys R Us is trying to get on the green bandwagon. They’ve sent out a press release that includes this:

Toys”R”Us stores nationwide are now offering customers another way to go “green” with a new line of “R”Us branded reusable bags in a variety of eye-catching styles and colors.

[sic]..an earth-friendly alternative to using plastic shopping bags to carry favorite playthings home and are a great way to teach kids about the importance of reusing. Fashion-conscious guests will also want to purchase the bags as collectibles.

[sic]

The sides of each of the brightly colored bags feature the iconic Toys”R”Us reversed “R” logo and a Recycle symbol. Additionally, the frog, panda and zebra bags each bear a short story for kids to learn more about the featured animal and protecting its habitat.

Uh, did you miss it? I think you might have… “Fashion-conscious guests will also want to purchase the bags as collectibles.”

Do me a favor marketing folks, take a look at my kids. They’re little, indeed, but they aren’t stupid. This generation has grown up selling leftover crap on eBay and they won’t be told that anything is collectible. 401k’s will not be emptied by my children to invest in beanie babies.

So, Toys R Us, nice try. Next time roll it out the way Ikea did. Free bags for a month and then charge a nickel for a plastic bag. While you’re at it, get 98% of the useless packaging off the crap you’re hawking.

I’m classifying this one as eco-junk and a total non event, unless you’d like me to address the fact that you’re trying to fool my kids. But then I’d get really hostile…

  • Twitter
  • Email
  • Pinterest
  • Print
  • Facebook
  • LinkedIn
  • More
  • WhatsApp
  • Tumblr
  • Reddit
  • Email
  • Facebook
  • Instagram
  • Pinterest
  • Twitter

Subscribe!

« Eco-Libris: An Interview with Madeline Kaplan, Author of 'Planet Earth Gets Well'
Eco-Friendly Kids' Books: Looking for Miza: The True Story of a Mountain Gorilla Family »

Comments

  1. Maria says

    August 21, 2008 at 7:50 am

    Um, yeah. It takes more than a bag to brainwash me. Collectible? That part had me laughing out loud.

    Reply
  2. Jennifer O'Neill says

    August 21, 2008 at 7:52 am

    Amen, sister!

    Reply
  3. twoluvcats says

    August 21, 2008 at 8:13 am

    collectible…really? gah, the chutzpah of greenwas-…er marketing departments sometimes.

    reason number 95 that I won’t be shopping at an R’Us store in the near future.

    Reply
  4. Lisa @ Corporate Babysitter says

    August 21, 2008 at 10:11 am

    Honestly, I just don’t understand who is approving these marketing press releases. Doh!

    Reply
  5. Julia Girdler says

    August 21, 2008 at 10:45 am

    Ugh. My youngest is 9 and I had my first Toys ‘R Us free Christmas last year. It was heaven. The only upside to purchasing a collectible bag would be to remind me of why I never want to go back.

    Reply
  6. Tara Benwell says

    August 21, 2008 at 12:55 pm

    Thanks for the giggle Jessica. Eco junk is my main concern about the green movement. We’re about to move a little too close to a Toys ‘R Us and my four year old is already getting excited. It scares me because we’ve been Thrift Shop buyers for her first four years of her life and the toy store has only been available on vacations.

    Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Recipe Rating




This site uses Akismet to reduce spam. Learn how your comment data is processed.

Search Content

  • Email
  • Facebook
  • Instagram
  • Pinterest
  • Twitter


About Eco Child’s Play

Our ethos is to provide news, information, and opinions on natural, green parenting to help your family live a greener, healthier life! Additionally, we offer personal consulting services to help you achieve your green living goals.

Jennifer is a vegetarian, yoga teacher, gardener, hiker, teacher, and mother that has been living off-the-grid for over 20 years.

Contact Eco Child’s Play

Plants Over Plastics! Repurpose Compostable Home Products

Convenient Plastic Container Free Dropps Laundry & Dishwashing Pods

More from the archives!

Super Cool Parents Read Super Cool Baby

Soothe Colicky Babies and Help Infants Sleep Better with Happiest Baby on the Block

The Top 10 Toxic Products You Don’t Need

Vegan Whole Wheat Cinnamon Rolls With Date Filling

Control-n-Roll: Simple idea to save paper towels and toilet paper!

cbd salve joy organics

CBD Products that Actually Deliver: Joy Organics

wama hemp underwear

The Most Comfortable Underwear is Made of Hemp: WAMA Review

Information

  • About & Contact
  • Archive
  • Blog
  • Consulting Services
  • Disclaimer, Disclosure, & Sponsored Posts
  • Privacy Policy

Forget the Talc: Prevent Diaper Rash with Bummas Eco-Friendly Cloth Wipes

Eco-Friendly Diapers for Best Baby Care

Toxic Disney and the Economy

Hankettes Organic Cotton Products Help You Ditch All Kinds of Disposables

Hank D and the Bee: Earth Day present (from Bee)

Popular Categories

  • Breastfeeding
  • Health News
  • Natural Childbirth
  • Parenting
  • Education
  • Product Review
  • Green Toys

Get our posts via email

Please stay in touch!

You might also like to read…

Simple, Vegan Kid-Friendly Soup

Recycling as a Family

5 Green Products: Inca Kids Handmade, Fair Trade Christmas to Organic Toddler Doll

Don’t Fill Your Child’s Teeth With Mercury – Silver Fillings May Be Unsafe

How to Avoid Genetically Modified (or Engineered) Foods-

Copyright © 2022 · Divine theme by Restored 316

Copyright © 2022 · Divine Theme On Genesis Framework · WordPress · Log in

loading Cancel
Post was not sent - check your email addresses!
Email check failed, please try again
Sorry, your blog cannot share posts by email.