Yep. You read that right. As if the formula companies weren’t grossing us out enough with their lies advertising and the “just like breastmilk” song and dance. Enfamil, the evil conglomerate that brought you formula that expands in baby’s belly (yucko!) has now introduced “Enfagrow Chocolate Powder Formula.”
From the product description,
With more nutrition than milk, Omega-3 DHA, prebiotics, and a great tasting chocolate flavor he’ll love, you can help be sure he’s getting the nutrition he still needs even after he outgrows infant formula.
There are serious problems with this product. First off, why do toddlers, even those who are no longer breastfed, need an infant formula? Is “baby” not getting proper nutrition? And if so, how in the world is a chocolate-flavored formula going to solve this problem?
But Oooh! It’s “Premium”! Let me give both Enfamil and the chocolate-formula-buying population a few helpful hints:
- Breastfeed. And don’t stop until baby is done. Yes, I know that the working world is often at odds with those who both have and are nourished by breasts, but do your best. That’s all any of us can do as parents overall, breastfeeders especially.
- Feed babies (who are ready for solids) whole foods. Fresh fruits and veggies, whole grains, and make sure that these are no-sugar-added buys. You know that Michael Pollan rule, “Don’t buy food with ingredients that your grandmother wouldn’t recognize”? That means that if you can’t understand the word, don’t put it into your body–or your baby’s.
- Make your own baby food. It’s incredibly easy. Even as a full-time single working single mom, I was able to make homemade food for my boys so that I knew exactly what I was putting into their little bodies.
- Remind me again about that childhood obesity problem?!
Let’s stay away from chocolate as an infant supplement, shall we? Common sense, people. As one Facebook friend said, after horrified by this crappy product,
Love the title with “grow.” There are lots of ways to grow, and not all of them are good.
Really, if you’re not buying adult formula for yourself, then you should not be buying chocolate flavored crap formula for your toddler.
Eat well, be well…from the start!
Thanks to this Facebook friend for giving me the heads up about this creepy product.
Image: From the Enfamil product Web site.
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