In honor of Fashion’s Night Out, eco-designer Loomstate created an “eco-fashionista” Barbie to be auctioned off for charity.  Ecouterre explains:

It’s no secret that Barbie is an unrepentant shopaholic, so we weren’t surprised to find her all over Fashion’s Night Out in New York City. Still, the plastic bombshell took time out from her jam-packed schedule to don one of our favorite sustainable designers, although you won’t find this special-edition “Loomstate Barbie” on store shelves anytime soon. Loomstate dressed but a single doll in miniaturized versions of its “Abenaki” sweater and “Shkani” short, and she’s available only on the auction block for a starting bid of $500.

Loomstate is an organic and sustainable designer concerned with issues such as “using socially and environmentally responsible methods of production”.  Obviously, Mattel did not have a hand in the creation of this doll nor shares these concerns.

One of our most popular posts was on Mattel’s attempt to green Barbie and greenwash consumers.  Efforts by designers, such as Loomstate, show that consumers really do want a greener Barbie doll.  Personally, I would have preferred Loomstate outfit a more eco-friendly doll; however, you can’t get around the icon of Barbie in the fashion world.