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New Chipotle Scarecrow ad on factory farming: Educational infommercial or marketing ploy?

chipotle adThis infomercial is being widely shared across social media outlets.  It is quite well done. The message about direction factory farming is quite clear.

At first, I ignored watching this ad, as I am not a fan of fast food and have never eaten at Chipotle, even though they have pledged to remove all genetically engineered food from their menu.   As I saw more and more people I respect greatly, like my midwife, share this video, I decided it was worth a viewing.

This may be a great marketing ploy by Chipotle, but I have to say I don’t care. I will show this to my kids. I think it could even be a great classroom resource.  I may even check out the Scarecrow app.

And who knows, perhaps next time I am stuck in parts of America where fast food is king and not my bubble of organic food in northern California, perhaps I will try Chipotle instead of simply starve.

Via: Gawker

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About Eco Child’s Play

Our ethos is to provide news, information, and opinions on natural, green parenting to help your family live a greener, healthier life! Additionally, we offer personal consulting services to help you achieve your green living goals.

Jennifer is a vegetarian, yoga teacher, gardener, hiker, teacher, and mother that has been living off-the-grid for over 20 years.

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