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clorox

Corporations, Products, and a Giant Greenwash

by Jamie Ervin on January 14, 2009 · 5 comments

“The phenomena of socially and environmentally destructive corporations, attempting to preserve and expand their markets or power by posing as friends of the environment.”- Definition of Greenwashing according to CorpWatch.

Perhaps a more consumer friendly definition is the one provided by the Stop Greenwash site, “Used to describe the act of misleading consumers regarding the environmental practices of a company or the environmental benefits of a product or service.”

The site goes on to explain,

“The average citizen is finding it more and more difficult to tell the difference between those companies genuinely dedicated to making a difference and those that are using a green curtain to conceal dark motives.”

Examples of greenwashing highlighted on the Greenpeace site are: GM’s Save Gas Ad Campaign and the American Coalition for Clean Coal Electricity. [read the full article...]

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According a Clorox commercial on TV today (during a baby show, meaning lots of Moms saw this ad) you should sanitize not only your child’s toys but also their BOTTLES and SIPPY cups in a bleach and water solution.

Are you freaking kidding me?

Bleach is a huge cause of calls to the poison control center, and the makers of Clorox Chlorine Bleach want us to soak young children’s food containers in it?

These are just some of the oh so useful suggestions found on Clorox.com under AMAZING USES. Heh… the only amazing thing about bleach is its ability to strip fabric of all colors and eat through fabric when used repeatedly or in higher concentrations (and that SMELL!) [read the full article...]

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