In case you didn’t see it, Eco Child’s Play was featured in this weekend’s New York Times. In a piece called “Blogging Against Barbie“, Dan Mitchell wrote:
When greenwashing is aimed at adults, environmentalists generally find it annoying and sometimes — if it is sufficiently transparent — amusing. But when children are the targets, the environmentalists find it infuriating. So when Mattel recently issued a news release promoting its new line of Barbie BCause accessories for the doll — hats, handbags and the like — it was too much for the blogger on Eco Child’s Play, Jennifer Lance.
The piece that caught the NY Times’ attention is
The Ultimate Greenwashing: Barbie Goes Green.