Is it possible that I’m too furious to type?
No, that’d be a dream come true for Motrin. Let me give you a transcription of Motrin’s online advertisement. It’s after the jump and I’d have to advise any mother who has ever worn her baby to have a good stiff drink before you read.
Because you are going to be furious, and I think we all know that a pissed off group of Mommies is (and should be) terrifying.
Here is the ad copy, hat tip to Barb:
Wearing your baby seems to be in fashion.
I mean, in theory it’s a great idea.
There’s the front baby carrier, sling, schwing, wrap, pouch.
And who knows what else they’ve come up with. Wear your baby on your side, your front, go hands free.
Supposedly, it’s a real bonding experience.
They say that babies carried close to the bod tend to cry less than others.
But what about me? Do moms that wear their babies cry more than those who don’t?
I sure do!
These things put a ton of strain on your back, your neck, your shoulders. Did I mention your back?!
I mean, I’ll put up with the pain because it’s a good kind of pain; it’s for my kid.
Plus, it totally makes me look like an official mom.
And so if I look tired and crazy, people will understand why.
I’m not in marketing and I don’t have an MBA. I’ve got two kids and and an outside voice. Is this for real? Are marketing folks that dumb?
I’m also aware that Motrin is a brand and not an actual product, the product is ibuprofen and with the horrible economy, generic might be a better choice.
I am deeply and profoundly offended. My kids are big, I no longer wear them so Motrin (Johnson and Johnson) didn’t hurt my feelings specifically but they broke the #1 rule of comedy and satire.
Don’t pick on the weak.
New mothers are fragile. Motrin has proven, irrevocably that they don’t understand that Mothers are the ones in the grocery stores. Mothers clip coupons and build brands with discussion. Mothers get together and uplift one another.
So when you pick on a few new mommies, you get all of us.
The #MotrinMoms of Twitter will never buy Motrin again. Babywearing is best for baby and companies that support our babies get our dollars.