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What is greenwashing?Editor’s note: The following post was originally published on Green and Clean Mom. “Green & Clean Mom can inspire you to try a little harder, be a catalyst for change and to offer you some new tips and news on how to be the green, sexy and sassy mom…I know you are!”

Yesterday afternoon my phone rang, just as my daughter was waking up from her nap. A magazine reporter was on the line, we had a scheduled phone interview. Was it that time of day, already? Most of the questions were the usual interview questions about BPA, toxic products, mommy bloggers and my story of how I started going green and why. Then there was the question that stumped me.

“How do you deal with greenwashing?”

One might assume this is a easy question to answer but still as I’m typing this, I’m not sure I have a good answer. There is so much of it. The words natural, green, earth friendly, biodegradable…they’re all over print ads, television ads, the internet and product packaging. Every mom, every person, they have their own line drawn in the sand. Some feel if it is 50% natural, it’s better than nothing. Others are okay with a company making some green products and trying to be earth friendly while still manufacturing toxic products and some are not. I am learning that there are times I am making a choice instantaneously and that each product and company is different, like a person has to be looked at as unique. I am also learning that it is confusing. I was happy to see that the greenwashing index suggests, spotting greenwashing by using your gut and investigating a company and their environmental heritage.

Read more at Green and Clean Mom!


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