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Matchbox’s “Young Warriors”: Creepy Ad Campaign

by Cate Nelson on July 29, 2009 · 1 comment

My 4-year-old loves Matchbox cars. He digs the planes and jets, too, but all it takes to please the boy is a $2 two-pack of these metal cars.

Mainly, it’s aunties and grandparents who spoil him with these vehicles. We don’t have TV, so it’s not like he started begging for them after he saw a commercial.

Good thing, too. Because if the Matchbox “Young Warriors” campaign makes it to the States from Singapore, I’m sure many parents would be up in arms.

Why? It’s not the idea of boys wanting to man these vehicles; that’s a given. But it’s the war-hardened stare in these boys’ eyes, like,

War is only my day job.

The campaign is getting some heat on the blogosphere. Read on and check out more shots…

[read the full article...]

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