With much fanfare Johnson and Johnson has announced their “Big Bubblin’ Stars” Campaign to promote their baby bath products. And boy, are they all over the place!
The company is launching a “Big Bubblin’ Stars” contest on YouTube behind its recently launched bubble-bath product, offering a grand prize of $10,000 and a chance for the winner to become host of a channel launched in 2005. To enter the contest, moms upload three-minute videos of their kids.
Problem is…just this month The Campaign For Safe Cosmetics released a report, “No More Toxic Tub”. Lab test conducted by EWG found both Johnsons’ Baby Shampoo and two of their Baby washes include formaldehyde or 1,4-dioxane, both ingredients linked to cancer and skin allergies.
Problem is…just this week a major supermarket, in CHINA of all places, pulled J&J products from their shelves over concerns about carcinogens and parents in China are REALLY upset!
Problem is…should J&J be going ahead with this campaign? J&J issued a carefully crafted statement to the 69.4 percent of Chinese parents who said THEY WOULD NOT BUY Johnson & Johnson baby products and 65.6 percent said they believed the products contained toxic ingredients. Yes, Johnson’s Baby Shampoo meets FDA regulations, but, well…do I need to go there?
I think Johnson and Johnson should take a step back, cancel the campaign and reassess the situation and the findings of The Campaign For Safe Cosmetics prior to proceeding. The folks in marketing at Johnson and Johnson are Moms too and we all want what is safe for our babies.
Join the effort to make J&J see the light on Twitter. Use the hashtag, #toxicJ&J. I already have!