Unlike many US hospitals and doctors that give out free samples of formula to new mothers, three Essex hospitals have adopted a policy intended to send the message “breast is best”. Maternity wards in these hospitals will no longer provide formula. Parents will have to bring their own.
This policy goes beyond simply eliminating the formula companies’ hospital gift bags that have “been identified as one factor that negatively impacts breastfeeding exclusivity and duration.”
Chelmsford Weekly News reports:
I think this policy is great, especially since the money saved will be used for breastfeeding support. I am sure the hospital will not let any baby starve by strictly enforcing the policy, yet the message is clear that breastfeeding is the norm and what is expected if you deliver in these hospitals.