HolyMolyToysRUs I’m super dee duper excited that you are now marketing to my child’s eco conscious side.
Cuz, ya know, kids need new stuff all the time.
Sorry folks, I’ll try and regain my composure now. I just wanted to start this post off with an appropriate amount of ridiculousness. I get that Toys R Us is trying to get on the green bandwagon. They’ve sent out a press release that includes this:
Toys”R”Us stores nationwide are now offering customers another way to go “green” with a new line of “R”Us branded reusable bags in a variety of eye-catching styles and colors.
[sic]..an earth-friendly alternative to using plastic shopping bags to carry favorite playthings home and are a great way to teach kids about the importance of reusing. Fashion-conscious guests will also want to purchase the bags as collectibles.
The sides of each of the brightly colored bags feature the iconic Toys”R”Us reversed “R” logo and a Recycle symbol. Additionally, the frog, panda and zebra bags each bear a short story for kids to learn more about the featured animal and protecting its habitat.
Uh, did you miss it? I think you might have… “Fashion-conscious guests will also want to purchase the bags as collectibles.”
Do me a favor marketing folks, take a look at my kids. They’re little, indeed, but they aren’t stupid. This generation has grown up selling leftover crap on eBay and they won’t be told that anything is collectible. 401k’s will not be emptied by my children to invest in beanie babies.
So, Toys R Us, nice try. Next time roll it out the way Ikea did. Free bags for a month and then charge a nickel for a plastic bag. While you’re at it, get 98% of the useless packaging off the crap you’re hawking.
I’m classifying this one as eco-junk and a total non event, unless you’d like me to address the fact that you’re trying to fool my kids. But then I’d get really hostile…
Um, yeah. It takes more than a bag to brainwash me. Collectible? That part had me laughing out loud.
Jennifer O'Neill says
collectible…really? gah, the chutzpah of greenwas-…er marketing departments sometimes.
reason number 95 that I won’t be shopping at an R’Us store in the near future.
Lisa @ Corporate Babysitter says
Honestly, I just don’t understand who is approving these marketing press releases. Doh!
Julia Girdler says
Ugh. My youngest is 9 and I had my first Toys ‘R Us free Christmas last year. It was heaven. The only upside to purchasing a collectible bag would be to remind me of why I never want to go back.
Tara Benwell says
Thanks for the giggle Jessica. Eco junk is my main concern about the green movement. We’re about to move a little too close to a Toys ‘R Us and my four year old is already getting excited. It scares me because we’ve been Thrift Shop buyers for her first four years of her life and the toy store has only been available on vacations.