As more and more companies use natural, green and healthy labeling to promote their products, there is bound to be some that step over the line. As I wrote about last week, parents are increasingly aware of the role that fluoride plays when it comes to healthy teeth.
While the experts disagree on whether added fluoride in small amounts is necessary, companies as diverse as toothpaste manufacturers and more recently bottled water distributors have jumped on the bandwagon. Now one of them, Nursery Water, is under scrutiny by major environmental action groups.
One of the nation’s biggest infant bottle water companies – Nursery Water – is misleading parents with erroneous information on its website and advertising materials touting the safety and benefits of fluoride in infant bottled water in clear violation of Federal Trade Commission rules, noted Environmental Working Group (EWG) scientists in a letter sent today to officials at the FDA and FTC.
Additional action is being taken by the group, Fluoride Action Network, is petitioning Wal-Mart to take it off their shelves.
On November 9th, 2006, the American Dental Association (ADA) issued an alert advising parents to avoid fluoridated water when reconstituting infant formula. ADA’s advice, however, has been mostly ignored by the media. Nursery Water, the nation’s leading fluoridated water for babies, still markets its product nationwide at Wal-Mart and other major retailers.
Meanwhile Nursery Water continues to promote use of their distilled water with added fluoride to parents of infants. Copy from their web site and on their packages continues to advise mothers that using added fluoride is appropriate in direct contradiction to the ADA warning and at risk to their babies’ health.
… Nursery® Purified Water with added Fluoride, processed by steam distillation, has been trusted by new mothers like you for mixing with infant formulas, diluting juices and as a good source of pure drinking water. Nursery® is a convenient source of fluoride … (and) an important part of your plan during those precious infant years.
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